BabyGanics was created by two dads who wanted a "green option" for their growing families. All BabyGanics products are all-natural, and safe to use around babies. The Germinator kills germs naturally, and without drying alcohol. What I immediately liked about the Germinator was that my hands didn't feel like dried out corn husks after using it. I loved that there wasn't any chemcial smelling fragrance to the product. The foamy consistency was a nice change from liquids and gels, plus I could use less product and get the same amount of effectiveness. BabyGanics is definitely a brand I'll continue to use; I plan to keep a bottle of this stuff in the diaper bag, car, and by the changing table. I'm glad I can continue to indulge in my new mom germ obsession by keeping around a sanitizer that people will actually enjoy using!